Leading tech companies like Facebook and Airbnb are building tools to solve problems at the bleeding edge of the data ecosystem. The complexity and scale of these problems are not typical, even at most tech companies. The vast majority struggle with far more fundamental challenges around logging, processing, moving, and analyzing data. This talk will outline the the problems this "silent majority" of tech companies face, and survey how a new stack of data tools is helping them quickly build impressive data infrastructures from the ground up.